MaedaKamari2020 【Announcement of Appointment as Official Brand Ambassador for New Brand “REZEN”】
September 24, 2025 Calligrapher/Artist Kamari Maeda
＜Announcement of Appointment＞
I am pleased to announce that I have been appointed as the official brand ambassador for “REZEN,” the new brand launched by IGA Co., Ltd. (President: Akinobu Igarashi).
Through my calligraphy performances both domestically and internationally, I have conveyed the spirit and aesthetic sensibility of Japanese culture to the world. Moving forward, I will wear REZEN fashion on these stages, presenting a new form of expression where art and fashion converge to the global audience.
＜About REZEN＞
REZEN is a new brand embodying the concept of “Re:Zen (returning to Zen),” expressing harmony between tradition and modernity. Its minimalist, refined designs bring tranquility and strength to everyday life, proposing fashion that resonates beyond gender and borders.
Official Website：https://shop.axesfemme.com/Form/Product/ProductList.aspx?shop=0&bid=nostalgie
＜Maeda Kamari Profile＞
Calligrapher/Artist, Presentation Creator
Calligrapher/Artist, Presentation Creator
Began studying calligraphy at age 5. Graduated from Tokyo Gakugei University, Faculty of Education, Department of Calligraphy. Pursued calligraphy activities while working in the telecommunications industry. Held solo exhibitions in the “ETERNAL” series and performed in countries worldwide including New York, Italy, the UK, France, Brazil, and Thailand. Continues activities as a leading figure in “Japanese cultural diplomacy.”
Official Website：https://maeda-kamari.com
＜From Mr. Akinobu Igarashi, Representative Director of IGA Co., Ltd.＞
REZEN is a brand that revives the spirit of Zen, which lives within Japanese culture, for the modern era. Mr. Kamari Maeda is a rare figure who conveys Japan’s aesthetic sensibility to the world through calligraphy. We are confident that by working together, we can enable a new expression of Japanese culture.
＜Maeda Kamari Comment＞
I am deeply honored to have been appointed as the official brand ambassador for REZEN. Calligraphy is an art form that reflects Japan’s spiritual culture, and I believe that by merging it with REZEN’s fashion, we can deliver an even stronger message both domestically and internationally. Together with IGA Corporation, I will walk forward as a strong supporter of cultural diplomacy through Japanese aesthetics.
＜Future Developments＞
Moving forward, I will incorporate REZEN’s collection into my art performances both domestically and internationally. Through the resonance between the brand and the artist, I will present a new form of expression that fuses Japanese culture with contemporary fashion.